Sarah Hill’s thoughts on video and voiceovers were particularly interesting to me this week. She delved into the different appeals of video, and how you can hit those with the style of your video and voiceover.
Her main point was to try and marry your voiceover to whatever is in your video. When you think about it, that really does make sense. Most people do voiceovers during post-production, after their video is already edited. So, with that being said, there’s no point in writing your voiceover before you ever film your video.
Also, you can never script out what is going to happen during filming. You can have maybe a set of expectations, but beyond that, anything can happen. When you cater your voiceover to your video later on, you will know everything that happened, and can then emphasize the key events in your voiceover.
Speaking of those key events, I really liked how Sarah discussed how you should let those play out visually without speaking too much. She said she was not really a fan of talking too much or using too many words.
Viewers find that more appealing because they don’t like hearing someone ramble on and on. If the entire audio track is strictly voiceover, there’s going to be no flare or variety in the video. To add some more versatility, she pointed out the usage of natural sound to break up her voiceovers as well.
Natural sound, as long as its controlled and does not take over, is a beautiful aspect of video. Too often, a bland voiceover can be noticed by sounding very unnatural along with the video. Natural sound, or “nat sound,” adds the atmosphere and setting to your video. Yes, you’d think the video does that. But try and listen to the story with your voiceover and nat sound. See if you can tell where you’re at.
One thing I’ve noticed in Sarah’s packages is her close emphasis on small details. Some of the stuff she covers, such as a chicken farmer getting his mail out of a tree, give her stories an aspect that many others don’t have. They become unique and help build her subjects into characters. When you think back on the story, the first thing that will come to mind is whatever Sarah revealed to you that nobody else new.
That’s the true essence of storytelling, and Sarah Hill seems like she’s mastered it greatly.